Project Highlight

Victoria's Secret Fashion Show

Client

Victoria's Secret

Our role

Turnkey livestream production + distribution

Year

2024 & 2025

Services

Live streaming, multi-platform distribution, NOC

By the numbers

The first all-online runway, delivered live to the world

In 2024 the show streamed exclusively online for the first time in its history. ALP oversaw and ran the turnkey livestream production and distribution to every platform.

~ 10 M

Peak concurrent YouTube viewers

2.67 M

Peak viewers, one of 2024's biggest non-esports livestreams

+ 614 %

Increase in mentions vs the prior month

+ 1023 %

Increase in engagement vs the prior month

For the first time in the event’s history, the 2024 Victoria’s Secret Fashion Show moved to an all-online livestream. On October 15, 2024 it streamed live on Amazon Shopping and Prime Video and across Victoria’s Secret’s YouTube, Instagram, and TikTok channels. ALP oversaw and ran the turnkey livestream production and distribution to every platform.

Social Media Stats

Social media stats chart

The Challenge

There was no all-online playbook for a show this size. The feed had to reach more than a dozen destinations at once, each in its own format, from wide 16:9 program feeds to vertical 9:16 for social, plus retail and in-store screens, all in perfect sync.

What We Did

ALP’s Network Operations Center and streaming engineering team ran the full livestream. We delivered simultaneous 16:9 program feeds to YouTube and Amazon and 9:16 feeds to Instagram, TikTok, and YouTube Shorts. The same signal reached 80 social accounts, the Penn Plaza jumbotrons, and Victoria’s Secret flagship stores worldwide.

We also integrated closed captioning, language translation, and in-stream shopping through trusted partners, so viewers could watch and buy in real time. The result was one of the biggest livestream audiences of 2024, detailed in the numbers below.